Política de privacidad
This Privacy Policy intends to establish a clear, concise and transparent communication on the collection, use, processing, storing etc. of personal data relating to the customers of Runway Skirts. Within the meaning of this Privacy Notice “customer of Runway Skirts” means former, current and potential customer or user of products offered by Runway Skirts, visitors to our official website and/or members of our loyalty program.
Data Collected on the Website
This policy applies only to information collected on the website www.runwayskirts.com. Runway Skirts use Shopify to power our online store. We collect two types of information from visitors to our websites: (1) Personal data and (2) Non-personal data. “Personal data” is information that identifies you personally and that you provide to us, such as your name, address, telephone number, email address, and sometimes your Internet Protocol (IP) address. We may collect this information when you create a profile on our websites, visit our websites, signing up to our loyalty program, complete a purchase, or give a reviews. “Non-personal data” can be technical in nature. It does not identify you personally. Examples of non-personal data may include, but is not limited to, cookies, web beacons, and demographic information.
Also we will use your personal data to generate and send ads and promotions, including style and shopping recommendations, notifications, information, surveys, request reviews and invitations through multiple communication channels. Ads, promotions and other direct marketing communication will be distributed according to your preferences through electronic mail, text messages, phone calls or postal mail as well as displayed in your social media channels or web browser. To optimize online customer experience, we provide you with personalized ads and promotions resulting from algorithmic analysis and predictions of your preferences, interests and behaviour.
Runway Skirts collaborates with advertising partners such as Facebook, Instagram, Snapchat, Pinterest, Tik Tok and YouTube for advertising on social networks and with Google for online advertising networks such as Google Ads and Google Marketing Platform.
Advertising partners use data provided by us and collected from cookies and other technologies in order to predict your preferences and interests, and take this into account when choosing the adverts on the advertising spaces mediated via their online advertising networks. This is standard industry practice commonly known as "retargeting". Retargeting allows us to run advertising campaigns which is as relevant to you as possible and to measure the efficiency and reach of the advertising materials, but also to measure the advertising partners’ performance and efficiency of campaigns.
Advertising partners use cookies and similar technologies to trace your usage of our websites and services by accessing data stored on your device or in apps. Each advertising partner is responsible for their own part of the processing as controllers, including (if any) international transfers of personal data.
We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
If you are neither a customer, member nor an account holder, we will first obtain your consent before preparing and sending you any ads, promotions or other marketing communication.
Your consent withdrawal or objection to further marketing communication means a ceasure of all future ads, promotions and other marketing messages originating from Runway Skirts, including the underlying processing of personal data for this purpose.
If you, however, continue to receive marketing communication from us displayed in your social media feed or web browser, this is a matter entirely between you and your platform provider.
You can revoke your consent or opt out from further marketing communication by the following means:
- Following the instruction in each marketing post/email.
- Editing the settings of your Runway Skirts account.
- Configurate the privacy settings on your social media account and browser, or
- Contact Customer Service
We will cease processing your data for marketing purpose once you have closed your customer account, loyalty program or membership, actively rejecting further marketing communication from us. Thereafter your data will be permanently erased.